The Weekly Bonfire
The Weekly Bonfire is a blog where we share our eCommerce expertise and the expertise of successful entrepreneurs who sell goods and services online.
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tutorials
How to Use On-site eCommerce Personalization to Boost Conversions
eCommerce personalization is a ‘hygiene factor’. That means your customers probably take it for granted — but if you get it wrong,...
tutorials
Calculating ROAS Formula: A Beginner’s Guide to Return on Ad Spend
Marketing has too many acronyms. There, we said it. CPA, LTV, TVA — it can all get incredibly overwhelming. In fact, one...