The Weekly Bonfire

The Weekly Bonfire is a blog where we share our eCommerce expertise and the expertise of successful entrepreneurs who sell goods and services online.

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How to Use On-site eCommerce Personalization to Boost Conversions

eCommerce personalization is a ‘hygiene factor’. That means your customers probably take it for granted — but if you get it wrong,...

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Calculating ROAS Formula: A Beginner’s Guide to Return on Ad Spend

Marketing has too many acronyms. There, we said it. CPA, LTV, TVA — it can all get incredibly overwhelming. In fact, one...