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Let’s start with the fact that around 95% of visitors are not converting into paying and loyal customers on average. Finding products is key to any eCommerce business because to buy a product, your customers must find the product first - and fast. UX is critical to eCommerce because it ensures your customers can easily navigate your website, find what they need, buy it, and fall in love with your business.
If your monthly revenue is $500,000, the 5% went through the process successfully. The 95% ($10,000,000) that was lost is the potential you have per month.
- UX establishes credibility – users learn to trust you and your products.
- UX improves usability – it’s easy +for users to use your eCom site.
- UX builds customer loyalty, thus increasing your customer retention rate.
- UX expands your market reach through perfected mobile-friendly design.
- UX enhances user engagement through aesthetics, writing consistency, and interaction.